The Mobile Experience Innovation Centre

A bespoke design and website for the Mobile Experience Innovation Centre - a not-for-profit organization that supports design leadership, innovation and applied research in Canada's mobile and wireless industries.

Since its founding in 2007 by OCAD University, the Mobile Experience Innovation Centre (MEIC) has grown from a mobile sector strategy and lobbying initiative to Canada’s only organization focusing on design leadership, sector growth and integration, and innovation in mobile content, services and computing. MEIC has launched an initial membership program to serve clients and partners alike. Its Board of Directors includes international businesses such as Microsoft and IBM, Canadian strategic companies such as Research in Motion and GestureTek, public sector entities, SMEs, associations, universities, colleges and commercialization resources from these. Its wider membership includes all major mobile associations and a wide array of mobile industry partners.

Before approaching us, the MEIC had done an internal review of Content Management System software to deploy for this new incarnation of their previously-static-HTML website.  The result of their findings was that Drupal would afford them the modular scalability they needed to grow in time, coupled with an ease-of-publishing that could let them focus on content rather than infrastructure. 

We worked with the MEIC to strategize on the best ways to organize and highlight time-relevant, as well as curated content, and refined their aesthetic values to create a bespoke visual identity for the new website.  The site essentially brings this highlighted content to the front-page and also offers it in dynamic sub-sections (with landing pages that turn on or off as needed by the administrator).

Simple automation on the site allows administrators an easier task when managing content - such as the auto-expiry of posted event listings, which shuffles past events into an archive.  Another example of this - using a simple javascript toggle link, admins can flag research content to move from a 'current' listing to an 'archive,' where this move is instantaneous upon the toggle being clicked.

The MEIC's audience is fairly large, and also engaged in the social tech/innovation sector - this is something we took to note when planing the site; including a dynamic display of tweets by the Centre site-wide as well as widgets on content to allow link-back posting on Facebook and Twitter.

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