Nestea - The Recruit

A bespoke web platform powered by social media interactions.

This unique campaign involved promoting Nestea at universities across Canada - students formed teams representing their school and then took part in a scavenger hunt where the teams would share their findings online and succeed by social media mentions and interactions.  

Nestea The Recruit was one of the first experiential marketing campaigns ever to use social media in this way - we developed a custom web based solution for them to allow challenges to be posted to teams plus for teams to upload media assets - which would be annotatable by admins and then push automatically to Nestea's own pages, groups and event listings on Facebook.  

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